Power Of Advertising
it or hate it, the trend of using old favorite songs to sell products
is here to stay.
you're among those who reacted in horror when Yoko Ono licensed
The Beatles' "Revolution" to help Nike sell shoes, you're
in good company. Rock heroes like Bruce Springsteen and Neil Young
have consistently scorned all offers to turn their songs into commercials.
one can admire their principled stand, lots of other songwriters
are eager to reap the rewards associated with royalties from advertising.
have done very well licensing their songs to be used in advertising
commercials. Bands like the Supreme Beings, Leisure, Moby, Stereo
and Huffamoose have agreed to lucrative contacts with the advertising
OLDIES ARE BACK AGAIN
some cases, advertising commercials have done more than sell product
- they have actually managed to rejuvenate sales for some long-forgotten
Volkswagen ran Nick Drake's "Pink Moon" in television
advertisements, sales for the deceased English folk artist's albums
rose dramatically. Taking full advantage of the situation, Drake's
label, Hannibal, re-issued copies of "Pink Moon" with
stickers boasting "As heard on the Volkswagen commercial."
spokesman for Hannibal recently credited the television commercial
with helping to sell over 100,000 copies of the album, far more
than it sold when Drake was alive!
line: For songwriters who want to make real "commercial"
music, there's a LOT of opportunities in today's advertising business.
© All pages are sole property of Songwriters Resource Network